If you’ve ever been witness to Harrods sales and black Friday barbarism, you know when it comes to shopping; it really can be a jungle out there.

As part of an immersive and interactive summer program, Westfield London is launching a new awareness and fundraising campaign to highlight the plight of wild tigers.

WWF are getting proactive and putting shoppers in the shoes of a wildlife ranger, WWF’s Tiger Experience will transport visitors to the heart of the tigers’ forest habitat, and will offer viewers a first-hand account of the dangerous work that rangers partake in on a daily basis in order to protect tigers from poachers.

“Sadly wild tiger numbers have declined by over 95% during the last century due to threats like poaching and habitat loss,” said Kerry Blackstock, Director of Public Fundraising at WWF-UK.

There’s no disputing that every aspect of the preservation of species is equally important and must be seen, the main challenge is how?

Documentaries, adverts or chuggers on the street can only spread the message and passion behind humanitarian causes so far, which is exactly why this project is so inspired. WWF are taking their message to a youthful, target rich audience.

Featuring cutting edge computer graphics created by experiential agency BEcause, the campaign aims to raise awareness of the threats tigers face in the wild, while helping secure vital support for their ultimate global goal to double wild tiger numbers by 2022 – the next Chinese Year of the Tiger.

“We hope that our innovative new tiger experience will not only raise awareness of the tireless efforts of incredible rangers but also inspire the nation to help us protect the tiger for generations to come,” added Kerry.

Shoppers can experience the virtual reality campaign at the South Gallery of Westfield Stratford City between Tuesday 2nd August and Sunday 7th August 2016.

The virtual reality Tiger Experience will also be available to view publicly on WWF-UK’s YouTube channel from 8th August 2016.

wwf.org.uk