The new, modern Scandi fashion brand Weekday has announced their first UK store opening this coming August.

The two floor, historic building on Regent Street, in London, will house one of two Weekday stores opening in Europe, in the hope to expand their image and ethical ideology, spreading their stylish and edgy aesthetic. The other store will be situated in Paris.

Weekday prides themselves on focusing on the future of fashion and society in which they express through their styles and shopping experiences.

David Thörewik, Managing Director of Weekday said: “We are very happy to finally be able to announce our expansion into the UK. We believe in great denim and inspiring fashion and we are confident that the UK is a great fit for our offer.”

This store will stock the 2017 Autumn/Winter collection including fashion items such as knitwear, coats and jackets in perfect time for the festive months.

As a thank you and to raise awareness of their brand and store, a pair of Weekday jeans are to be given away to the first 100 customers on opening day.

For more information about Weekday visit their website.