The fashion industry is nothing if not cunning and surprising, in fact, it has beguiling powers that have coaxed us in to the heady world of #LFW earlier this season.
Monday night was our first official show of #SS18 and, well, it was a corker.
VIN + OMI rolled out their Spring Summer 18 collection on home turf in the East End with its trademark renegade antics and support of fasholutionist, friend and muse Debbie Harry from Blondie, highlighting a global issue of plastic waste and what can be done with recycled ocean and river collected plastic.
More plastic has been produced in the last ten years than the last century. An issue that affects wildlife and our environment. VIN + OMI (who have received an award by the National Endowment for Science and Technology Award) have been creating ways to work with sustainable materials in fashion and this season they are creating the collection mainly with rPET fabrics which have been made from recycled plastic bottles. Debbie is a long time supporter of Riverkeeper in New York, an organisation dedicated to cleaning up the Hudson River.
“Plastic is polluting our oceans and rivers . Recycling it into fun fashion helps chip away at global problem ”Debbie Harry.
This year, Debbie walked for the very first time in VIN + OMI show, another stellar seal of approval to match her continued love and respect of the designer duo. One cannot help wondering whether the London creatives would have created such a storm without the support of their star studded #FROW and rebellious poster child, but with the heads that have turned on and off stage for the collection, we doubt that Vin & Omi’s ecostyle will end with Blondie’s current “Rage and Rapture tour.”
“Why I am walking in the VIN + OMI show…?….They believe, like I do, that we should STOP FUCKING THE PLANET‘Debbie Harry
Vin & Omi are committed to the cause;
“The connections worldwide need to be strengthened between the recycling channels and textile production. Designer demand can help strengthen this pathway. We want this show to highlight how innovative eco fabrics can be fun, high fashion and wearable. It’s great to have Debbie supporting us to raise awareness of how fashion can take responsibility. Designers are experimenting more with venues outside of the typical London Fashion Week circuit and timings. It’s great working the relaxed, creative Andaz London team and returning to the buzz East London has. With the Andaz London being an East London institution, we couldn’t think of anything more perfect than hosting the Vin & Omi collection, bringing fashion back into the heart of the City, and celebrating the brand’s official return to the area where they first began!”
Otto Steenbeek, General Manager at Andaz London Liverpool Street;
“We are always looking to champion the area’s creativity and diversity, With Vin & Omi’s new collection tapping into key ethical issues around the environment and sustainability, and with guest star Debbie Harry taking centre stage, we are excited to support such a worthy cause.”