Nothing guarantees that we rally on a Sunday afternoon like some ballsy British rock and roll. There is radical and unapologetic punk coursing through the veins of every creation that the Scottish born icon Pam Hogg turns out. Since launching her first collection in 1981, Pam Hogg has bucked every trend and gained a cult following not only in fashion, but, across the entire cultural spectrum.
As an artist Hogg has rebelliously gone off on many unpredictable and spontaneous tangents, the results of which have been a near unbelievable infiltration of mainstream, elitist and renegade circles and a brilliantly audacious dedication to sticking it to the man. Over the years her have remained unconventional and have conveyed her sense of self all the way down to their names. This season, ‘Psychedelic Jungle’, ‘Best Dressed Chicken in Town’ and ‘Wild Wild Women of the West’ gave way to ‘An Army of Lovers’, a subversive and gothic collection inspired by military uniforms and retro styling fabrics teamed with timeless monochrome with splashes of daring red, silver yellow and green.
For a fashion house born out of iconic statements and provocateurs, the AW17 show bought the old and new schools together, Radio DJ and presenter Fearne Cotton made an appearance in a white high neck, knee-length PVC dress with matching hat, while Brazilian-British model Alice Dellal wore a jet black sleeveless pleated mini dress complete with elbow-length gloves, laced boots, hat and trailing veil. The show closed with rose petals and raucous applause, a masterpiece.