To mark the 10th anniversary of kooky-cool brand House of Holland, London’s Victoria and Albert Museum will host four free catwalk shows open to the general public. House of Holland follows in the footsteps of other notable brands who have presented collections for the V&A’s Fashion in Motion Series, including Christopher Raeburn, Kenzo and Vivienne Westwood.

“There is so much amazing content in the V&A for a designer and for someone in my field. I’m really excited to show some of my favourite moments from the last ten years at the V&A,” said Henry Holland.

Each of House of Holland’s catwalk shows will offer a retrospective of the brand’s womenswear highlights from the past decade, including its 2006 tongue in cheek catchphrase t-shirts exclaiming ‘Get your freak on Giles Deacon’, to tartan eyepatches from 2008, to granny-kitsch hailing from the AW11 showcase. Each iconic piece will be featured alongside the brand’s more recent offerings.

“Henry Holland's joyous blend of finely crafted fabrics and colourful prints celebrate the dynamic, irreverent sensibility of 'London Girl' style,” said Oriole Cullen, V&A Fashion curator.

After the shows House of Holland will also open a pop-up store inside the museum where visitors will be able to purchase its 10th anniversary collection of slogan t-shirts.

Admission to the catwalk shows is free, but booking is essential as tickets are limited. The 15:00 show will be live streamed via the V&A website.