25-year-old Hannah Jinkins, who won the H&M Design Award last December, will launch her debut capsule collection for the Swedish retailer on Thursday. The assemblage will feature her oversized and undone aesthetic across ten items, including rough utilitarian worker overalls and slouchy longline bomber jackets in a sturdy wax cotton fabric. Also included in the mix is a contorted grey cropped knit and denim/leather mix trousers. Each piece incorporates frayed hems to give a subtle feminine feel.
“I am so excited about Hannah’s collection for H&M. She thinks in a totally fresh way about women’s fashion, creating pieces that have a real energy and authenticity,” said Ann-Sofie Johansson, Creative Advisor at H&M.
The Brit born designer was chosen to collaborate with H&M by an exclusive fashion insider jury that included Balmain’s Creative Director Olivier Rousteing, actress Kate Bosworth, photographer Nick Knight.
“I’ve had such an incredible experience creating this collection together with H&M. I’ve learned so much, and it’s amazing to see the pieces for H&M being so true to my winning collection,” said Hannah Jinkins.
The collection will be available to buy on the H&M e-shop and in the flagship store on London’s Oxford Street from October 20th.