The latest cultural adventure to appear of the London scene is yet another stirling creation by inventing and curating double act, Bompas and Parr. The immersive event is taking both East and West of the Capital by storm, encouraging the celebration of London’s “great indoors” and bringing a massive summertime adventure to Westfield's Stratford and Shepherd's Bush centres. Future Forest will combine adrenaline-fuelled family activities with a serious message about our relationship with nature.
Never ones to do a thing half cocked, Sam Bompas & Harry Parr have devised and stunningly green instalment to be their 2017 Summer highlight. The Future Forest projects are constructed as lush green oasis’ that will bring children and adults together while highlighting the importance of the future of the forest and the role it will play in our lives to come.
With 3.9 billion people globally now living in urban environments, and that number expected to rise by further 2.5 billion by 2050, rural escapism — and the host of benefits it’s believed to offer — is becoming increasingly important to a modern lifestyle.
At Westfield Stratford City from 21 July to 3 August, guests are invited to walk, tumble and jump on water on the Forest Zorb Lagoon, as well as discover the secret language of trees. When Future Forest is at Westfield London (Shepherd’s Bush) from 15-28 August, guests aged eight and up can launch themselves from a treehouse down the adventure zip-line. Both of the pop-up eco-centres will be delivered with a brilliantly mysterious-sounding “fantastical fruit cloud”, and a mini exhibition curating artefacts, artworks and anecdotes about forests and nature, and much more, all designed to inspire guests to consider the environment and the outdoors, as well as relaxation, health and wellbeing. The hope is that, after visiting Future Forest, visitors will walk away with a deeper understanding of our planet’s forest, which holds such mystery and intrigue — especially to ardent city-dwellers.
Harry Parr, founder of Bompas & Parr, said:
"Imagining how we can co-exist in nature is one of the key challenges facing our collective
future, where we face increased urban populations while climate change
and pollution threatens the stability of the natural world. We’ve tried to bring
to life these concerns in a fun and interactive way that conveys important
messages and delivers big on the fun factor too. What better way to engage
young people in the future of our urban environment than by zip-lining or
zorbing through Westfield?"
Admission: Free Stratford 21st July - 3rd August 2017 Shepherd's Bush 15th - 21st August 2017
Photo credit: Florence Fairweather