London’s Corinthia Hotel is revolutionising the hotel experience by teaming up with renowned neuroscientist Dr Tara Swart to research the mental resilience of people who spend extended periods of time on the road and those who travel for work and pleasure. It is a world first for any hotel to undertake such a programme.
Neuroscience is the study of the brain and how it impacts behaviour and cognitive function. This area of research is fundamentally changing our understanding of how the human brain works and how and why people behave the way they do.
London Corinthia Hotel’s ‘Neuroscientist in Residence’ will be advising staff at the hotel, as well as gathering key behavioural and psychological data by observing regular and loyal guests. Dr Tara Swart, leadership coach and Senior Lecturer at MIT, will examine the mental flexibility of guests and analyse how they cope with stress. The resulting data will generate a special Brain Power Study at the end of the yearlong residency.
Dr Tara Swart represents an entirely new reality within the travel world. Having worked with global and industry leaders to help them achieve mental resilience and peak brain performance, Swart is a pioneer in her field with both a PhD in neuroscience and a medical career as a psychiatrist.
“As a neuroscientist, I am fascinated by how the human brain works, and as a leadership coach I advise people whose professions or lifestyle mean that mental resilience is essential and expected. It's hugely exciting to be researching this in more depth and in broader sectors in partnership with Corinthia Hotel London. Developing resilience in the workplace is about investing in the development of people and ensuring the brain-body connection is taken into account in an integrated approach to leadership, life and work,” said Swart.
“This is a fantastic opportunity to discover how employees and leaders can create sustainable behavioural change,” says Corinthia Hotel London General Manager, Thomas M Fischer. “Through this study we will be able to provide insights for the way businesses interact with employees and customers and how they can change to be more effective.”
The crux of the (brain) matter:
Brain Power Study: One of the main goals of the hotel's Neuroscientist in Residence programme is to generate insights into how to maximise our potential, both at work and home, by building mental resilience in order to succeed in increasingly stressful work environments. Rising levels of cortisol and therefore stress, impact wellness and productivity. The findings from the study will generate a number of fascinating insights for employees and business leaders, demonstrating how to increase ability to cope with change, learn new behaviours and skills, develop emotional awareness and maintain a positive outlook. These characteristics are recognised as fundamental factors in corporate wellbeing and success, and have even shown a direct lift of a company's bottom line. Moreover, companies investing in resilience programmes report benefits including reduced stress, improved work satisfaction and increased productivity.
Insights into the Heroes of Hospitality: The Programme will study 40 selected Corinthia Hotel London staff members across a range of departments, and explore how and why mental resilience is a prerequisite of working in a five-star hotel and how best to enhance their productivity, performance in and enjoyment of the workplace. Medical testing will include heart-rate variability monitors, food diaries, blood tests to check levels of cortisol and testosterone as well as a brain profile.
VIP guest taster sessions: Highly valued and loyal guests of Corinthia will be rewarded with one-to-one taster sessions with Dr Tara Swart, learning how to achieve peak brain performance and how to gain a competitive edge by focusing on an integrated approach to the brain-body connection.
Talk series:Four talks will take place at the hotel for guests, media and influencers to showcase the Neuroscientist in Residence concept as well as look at how the science of the brain can be applied to topics such as politics, technology and business.
Brain Power Packages:Corinthia Hotel London will launch various hotel packages designed by Dr Tara Swart with hotel experts to help guests build mental resilience and achieve peak brain performance. These will focus on neuronutrition, restorative sleep, hydration, mindfulness, exercise, while utilising the world-class facilities and expertise at Corinthia.
The findings from the Neuroscientist in Residence Brain Power Mental Resilience Study will be published in summer 2017.