This week, the brand who defines the essence of cool and contemporary, Calvin Klein, revealed its new fall campaign. In its achingly cool and classic way, the campaign mixes a pick and mix of editors, rappers, models and, as she is simply titled in her shots, icon. Kate Moss.

Moss’ career was catapulted 25 years ago, and, this collection is widely being hailed as a slick retrospective for the timeless model, but, I think they’re missing the point.

I am championing Young Thug, his renegade rejection of the traditional gender divisions and is inspiringly modelling the Calvin Klein fall line, the womenswear fall line.

I disobey in #mycalvins. Rapper @thuggerthugger1 wears a Calvin Klein Collection women’s look in the Fall 2016 global campaign. Photographed by Tyrone Lebon.

Few could have imagined that when Calvin Klein named Frank Ocean and Young Thug as models for the Fall 2016 Global Campaign that the fashion house would follow up with a radical emphasising the boundary-pushing Atlanta rapper’s belief that 'there's no such thing as gender'.

"You could be a gangster in a dress, you could be a gangster in baggy pants." - Young Thug

In the first official portrait of Thug shot by Tyrone Lebon, he appears both as as a gangster in a dress and one with baggy pants. The poster, which premiered on Instagram, is one of the most striking and influential images I could never have imagined.

The caption of the ad reads, "I disobey in #mycalvins." Thug's particular buzzword, "disobey," is clearly chosen to represent his defiance of traditional gender norms.

What do you do in your Calvins?