LFW SS17 is almost upon us. Whilst we gear up for another season of flamboyant fashion spectacles, we take a look at the most exciting emerging design talent courtesy of The British Fashion Council’s (BFC) NEWGEN enterprise.

NEWGEN is a BFC initiative that sends new creative talent stratospheric and aims to build the global, high-end fashion brands of the future. The scheme not only showcases hidden geniuses but also offers its chosen designers financial support, mentoring and a platform to showcase their innovations in front of the whole fashion industry.

Since its inception in 1993, NEWGEN sponsorship has acted as a promotional launch pad for young designers including Alexander McQueen, Christopher Kane, Erdem, J.W.Anderson, Marques’Almeida, Mary Katrantzou, Nicholas Kirkwood, Roksanda Ilincic and Simone Rocha. For SS17 eight emerging designers have been handpicked for NEWGEN support, sponsored by TOPSHOP, with their collections to be shown at London Fashion Week (LFW) between the 16th – 20th September.

“Discovering, supporting and mentoring NEWGEN is the most vital and effective work the British Fashion Council does. The designers who graduate through this scheme are the lifeblood of London and its reputation as a creative hotbed with business credentials developed at a very early stage,” Sarah Mower MBE, BFC Ambassador for Emerging Talent, Chief Critic, VogueRunway.com and Chair of the NEWGEN committee commented. “This generation is thinking of new ways of presenting and are natural communicators of the digital age – they are all individualists with exciting, optimistic ideas which are a delight to see.”

Ashley Williams, Danielle Romeril, Faustine Steinmetz, Marta Jakubowski, Molly Goddard, Ryan Lo and Sadie Williams will all continue to receive BFC’s prestigious support this season. In addition to the seven aforementioned designers, one new designer will receive NEWGEN support for the first time; Royal Academy of Art graduate Paula Knorr, whose powerfully confident womenswear brand is entering its third season.

Ashley Williams, Ryan Lo and Molly Goddard will host catwalk shows while the other designers will host static presentations. Each of the NEWGEN designers will be allocated a dedicated pop-up showroom space within the Designer Showrooms at Brewer Street Car Park, taking residence after their show or presentation to host press and buyers appointments.

Catch NEWGEN’s young designers this London Fashion Week.

londonfashionweek.co.uk