Marta Marques and Paulo Almeida – aka Marques Almeida – always like to keep things real, mixing a little punk with their signature frayed denim, rife ruffles and popping neon. It’s a bit like picking up an early issue of i-D and getting a heady dose of life in the 90s – but it’s also got an unmistakeably fresh attitude, where gritty-street beats sleek-glam.

The Brazilian duo, who first showed at London Fashion Week in 2011, are known for using ‘regular’ women as models at their shows, and LFW 2017 was no different. Held at the Truman Brewery on Brick Lane, this was an event on a blown-up scale.

Over-sized boxy jackets and coats in bold, deckchair stripes, huge polka dots and checks were sent down the catwalk with froufrou asymmetric skirts, bright, chunky platforms and OTT leg-of-mutton sleeves.

Apprenticeships at Vivienne Westwood and Preen have stood the designers in good stead, and it’s no surprise that celebrities such as Rihanna, Solange Knowles and Kylie Jenner have been beating a path to their East London door.